Whilst I accept that these prizes require skill, given some training, an inexperienced rider could complete the adventure. I have read enough books written by people with NO EXPERIENCE AT ALL to know this to be FACT. Two words: Ted Simon. Before he went on the trip that started this resurgence of interest in adventure riding, he had no experience, no bike, no licence, and didn't even like motor bikes!
From my POV, it would make a great story for BMW to take someone like me, who has no bike, no license, little recent experience, but who loves motorcycles, take me to Wales, give me some training on the bike and then use it as a PR exercise as I blogged and photographed my way through the adventure. Everybody wins, I get a bike and a new career.
Come on BMW, I've been to BMW Welt. I lived in Munich. I speak German. I know that you could afford it and the cost would be repaid many times in the publicity of the stunt! It would make a good documentary for TV too. Everyone loves an underdog with no chance, having a go at something that is totally out of their league. But, I'm no PR guru. What do I know?